Looking for honest answers on this

[Garrett Wollman]

<<On Tue, 10 Jun 2014 01:33:59 -0400, Kevin Vahey <kvahey@gmail.com> said:

> Several of you posted that you flee to Sirius/XM when a station loads up on
> commercials. That really sums up the industry dilemma.

I'd love to see someone do the experiment and stop running the spots
in long, predictable stop sets.  If you're running 12 units an hour,
what would happen if you ran one or two units every five minutes,
rather than six in a row twice an hour?  (I know there's conventional
wisdom about this, but has it been experimentally validated on a music
format, now that we have the means to do this in PPM markets?  I
haven't heard about anyone trying it.)  For that matter, why not just
rotate the stop sets rather than sticking to a fixed clock, so I don't
already know when I get in the car at 10:25 that there's six minutes
of commercials waiting for me *every* *single* *day*?  Isn't it
possible that the clumping of spots that the industry has been doing
for the last thirty years has made listeners hyper-aware of the
advertising?

-GAWollman