WKFY

[A Joseph Ross]

On 8/21/2013 2:22 AM, Garrett Wollman wrote:

> And today, unlike forty years ago, we have actual market research that 
> demonstrates that *this is not what the majority of listeners want*. 
> (Or if they do want that, they are listening to noncommercial radio of 
> various sorts already, and probably not reachable by any commercial 
> station.) Not only that, we have minute-by-minute PPM records that can 
> actually show the listeners tuning out when an unfamiliar song or a 
> mic set or a stop set starts.

But you don't need a majority of listeners.  All you need is a niche 
that wants what you're broadcasting and is enough to be a target 
audience for advertisers.

There's an article in the current issue of AARP Magazine about how the 
traditional TV networks are trying harder to appeal to the older 
demographic because that's who is still watching the traditional networks.

-- 
A. Joseph Ross, J.D.| 92 State Street| Suite 700 | Boston, MA 02109-2004
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