seeking an unbiased opinion about country music radio

[Bob Nelson]

btw to all I apologize for posting from the "bostonradio.org" archive of
this list to radiodiscussions.com; as I mentioned to John, I was
over-enthusiastic. I mentioned it to the moderator of that board and he
said he removed the name from the post but cannot remove the entire post;
he said the post made on THIS group was on the internet (archive at
bostonradio.org)  and thus "anyone can access it". Still I think it wasn't
a good idea to just take info from a mailing list and post it on a message
board and I will refrain in the future...apologies again to John (and I did
admire his opinion, but got a bit too over-enthusiastic about the
subject...lesson learned.)

--Bob Nelson


On Fri, Aug 9, 2013 at 12:53 AM, Eli Polonsky <elipolo@earthlink.net> wrote:

> In my perception, it's because WKLB took a different
> approach to programming country than any other country
> station had tried in Boston before. Past attempts at
> country stations in Boston had tried to appeal to the
> traditional male country listener. That approach still
> works very well in many other areas, even nearby in NH
> and RI, but there aren't enough of that profile in a
> large enough percentage here in Boston.
>
> WKLB appears to me to be the first country station in
> Boston to try appealing to today's contemporary female
> country listener, even more so than the male country
> listener. Lots of contemporary upbeat country-pop
> including many current male "heart throb" performers
> and widely admired current female artists, some women
> DJ's and other female hosts, and a delivery that sounds
> like a twangy version of a female-leaning Hot AC station.
>
> Their website is geared toward female listeners. It has
> none of the usual female exploitation (bikini models,
> etc...) and none of the traditional male toys like
> "monster trucks", etc... that you often see on male-
> oriented country stations sites. It includes a women's
> VIP listener promotion group called the "Red High Heel
> Club" and offers pages with parenting, gardening, and
> career advice oriented (mainly) toward women.
>
> It's certainly a different approach to programming a
> country station than the old traditional way, it
> appeals to female contemporary country listeners
> around greater Boston and the suburbs, and the
> numbers bear out that it obviously works very well!
>
> EP
>
>
>