seeking an unbiased opinion about country music radio
Fri Aug 9 00:53:45 EDT 2013
In my perception, it's because WKLB took a different
approach to programming country than any other country
station had tried in Boston before. Past attempts at
country stations in Boston had tried to appeal to the
traditional male country listener. That approach still
works very well in many other areas, even nearby in NH
and RI, but there aren't enough of that profile in a
large enough percentage here in Boston.
WKLB appears to me to be the first country station in
Boston to try appealing to today's contemporary female
country listener, even more so than the male country
listener. Lots of contemporary upbeat country-pop
including many current male "heart throb" performers
and widely admired current female artists, some women
DJ's and other female hosts, and a delivery that sounds
like a twangy version of a female-leaning Hot AC station.
Their website is geared toward female listeners. It has
none of the usual female exploitation (bikini models,
etc...) and none of the traditional male toys like
"monster trucks", etc... that you often see on male-
oriented country stations sites. It includes a women's
VIP listener promotion group called the "Red High Heel
Club" and offers pages with parenting, gardening, and
career advice oriented (mainly) toward women.
It's certainly a different approach to programming a
country station than the old traditional way, it
appeals to female contemporary country listeners
around greater Boston and the suburbs, and the
numbers bear out that it obviously works very well!
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