seeking an unbiased opinion about country music radio

Paul B. Walker, Jr. walkerbroadcasting@gmail.com
Fri Aug 9 11:32:19 EDT 2013


A certain guy from the Dx lists quotes list members email posts all the
time when he puts out his newsletter.

On Friday, August 9, 2013, Bob Nelson wrote:

> btw to all I apologize for posting from the "bostonradio.org" archive of
> this list to radiodiscussions.com; as I mentioned to John, I was
> over-enthusiastic. I mentioned it to the moderator of that board and he
> said he removed the name from the post but cannot remove the entire post;
> he said the post made on THIS group was on the internet (archive at
> bostonradio.org)  and thus "anyone can access it". Still I think it wasn't
> a good idea to just take info from a mailing list and post it on a message
> board and I will refrain in the future...apologies again to John (and I did
> admire his opinion, but got a bit too over-enthusiastic about the
> subject...lesson learned.)
>
> --Bob Nelson
>
>
> On Fri, Aug 9, 2013 at 12:53 AM, Eli Polonsky <elipolo@earthlink.net<javascript:;>>
> wrote:
>
> > In my perception, it's because WKLB took a different
> > approach to programming country than any other country
> > station had tried in Boston before. Past attempts at
> > country stations in Boston had tried to appeal to the
> > traditional male country listener. That approach still
> > works very well in many other areas, even nearby in NH
> > and RI, but there aren't enough of that profile in a
> > large enough percentage here in Boston.
> >
> > WKLB appears to me to be the first country station in
> > Boston to try appealing to today's contemporary female
> > country listener, even more so than the male country
> > listener. Lots of contemporary upbeat country-pop
> > including many current male "heart throb" performers
> > and widely admired current female artists, some women
> > DJ's and other female hosts, and a delivery that sounds
> > like a twangy version of a female-leaning Hot AC station.
> >
> > Their website is geared toward female listeners. It has
> > none of the usual female exploitation (bikini models,
> > etc...) and none of the traditional male toys like
> > "monster trucks", etc... that you often see on male-
> > oriented country stations sites. It includes a women's
> > VIP listener promotion group called the "Red High Heel
> > Club" and offers pages with parenting, gardening, and
> > career advice oriented (mainly) toward women.
> >
> > It's certainly a different approach to programming a
> > country station than the old traditional way, it
> > appeals to female contemporary country listeners
> > around greater Boston and the suburbs, and the
> > numbers bear out that it obviously works very well!
> >
> > EP
> >
> >
> >
>


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