seeking an unbiased opinion about country music radio

Kevin Vahey
Wed Aug 7 16:48:41 EDT 2013

My gut feeling is WKLB has picked up a lot of former WODS listeners
who miss the personalities of the DJ's. WROR is run by Mr. Computer
far too much during the day.

Also I think country has become what soft Top 40 was in the 70's (WHDH
850, WROR 98.5)

Sent from my iPhone

On Aug 7, 2013, at 3:20 PM, Donna Halper <> wrote:

> I am cross-posting this to several lists, to get a number of opinions. As many of you know, a country radio station just reached #1 in the Boston ratings.  Historically, the country format did absolutely nothing here, and many stations that tried the format died. I consulted the first successful country station, circa 1993-1994 (WCLB-- today WKLB) but it too struggled to gain anything more than a niche audience.  So, what has changed in the past decade or so-- is it how country is rated by PPM, have audiences for country expanded, or something else? What is going on that would take country to #1 in Boston?  (Note:  I am in no way questioning the power of country music. It's not my music of choice, but as a consultant, I grew to appreciate some of the artists and I really was impressed by the loyalty of the fans.)

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