A 'hunch' on 101.7

Dan.Strassberg dan.strassberg@att.net
Sun May 27 14:03:30 EDT 2012

A different take is that CCU wants Howie Carr to anchor its Boston
talk station and Carr's terms are that he will consider offers only
from companies that will put him on an FM signal. So CCU went out and
bought the best available FM signal in the market (best because it was
the ONLY available FM signal in the market). Now, how much of a
concession is Carr willing to make in his salary because his
prospective employer has spent $14.5 million to get him his FM signal?

The only flaw I find in this scenario is that CCU has generally
treated talent as if it were a commodity and spending $14.5 million to
acquire an FM signal in order to attract a particular talk host is
hardly treating the talk host as if he were a commodity. Moreover, in
all probability, when Carr moves to 101.7, he is likely to appear in
AM drive--a daypart in which he has zero history. This whole story
makes sense only if you believe that whoever is calling the tune at
CCU Boston is ruled by gut hunches and not by tons of market research.

Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Kevin Vahey" <kvahey@gmail.com>
To: "Boston Radio Group" <boston-radio-interest@lists.BostonRadio.org>
Sent: Sunday, May 27, 2012 12:30 AM
Subject: A 'hunch' on 101.7

> Let's look at the total picture of CC in Boston
> 2 FM's that are solid revenue producers
> 2 AM's that are small blips on the radar.
> They spent a small fortune on upgrading 1200 AM with no results.
> They have decided spending 14.5 million for 101.7 is worth it and
> given the
> radio theorem of 'billable hours' they may have decided to make a
> run at
> WMJX given the downtown transmitter of WFNX.
> Clear Channel has done very well in New York with WLTW-FM and in
> Chicago
> with WLIT-FM. If CC went soft rock and added Delilah at night they
> would
> hurt Magic 106.
> Radio is all about Monday-Friday 6 AM to 6 PM to sell....
> In effect simulcast WSRS on101.7
> That is my bet on what will happen.

More information about the Boston-Radio-Interest mailing list