A 'hunch' on 101.7
Sun May 27 00:30:30 EDT 2012
Let's look at the total picture of CC in Boston
2 FM's that are solid revenue producers
2 AM's that are small blips on the radar.
They spent a small fortune on upgrading 1200 AM with no results.
They have decided spending 14.5 million for 101.7 is worth it and given the
radio theorem of 'billable hours' they may have decided to make a run at
WMJX given the downtown transmitter of WFNX.
Clear Channel has done very well in New York with WLTW-FM and in Chicago
with WLIT-FM. If CC went soft rock and added Delilah at night they would
hurt Magic 106.
Radio is all about Monday-Friday 6 AM to 6 PM to sell....
In effect simulcast WSRS on101.7
That is my bet on what will happen.
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