"It's the programming, stupid!"

Sid Schweiger sid@wrko.com
Sun May 20 23:33:15 EDT 2012

"And what do the Arbitron results say and what is its methodology?"

The best explanation of the methodology comes from Arbitron:


The results are, heavily boiled down:  Demos for AM radio are skewed lopsidedly into the upper age brackets...essentially, 55+.  AM is not a go-to for radio listening by young people the way it was 40 years ago.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040

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