"It's the programming, stupid!"
Sun May 20 23:33:15 EDT 2012
"And what do the Arbitron results say and what is its methodology?"
The best explanation of the methodology comes from Arbitron:
The results are, heavily boiled down: Demos for AM radio are skewed lopsidedly into the upper age brackets...essentially, 55+. AM is not a go-to for radio listening by young people the way it was 40 years ago.
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA 02135-2040
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