"It's the programming, stupid!"

[Sid Schweiger]

"And what do the Arbitron results say and what is its methodology?"

The best explanation of the methodology comes from Arbitron:

http://www.arbitron.com/downloads/guide_to_using_ppm_data.pdf

The results are, heavily boiled down:  Demos for AM radio are skewed lopsidedly into the upper age brackets...essentially, 55+.  AM is not a go-to for radio listening by young people the way it was 40 years ago.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040