"It's the programming, stupid!"

[Attorney Robert S Chase]

And what do the Arbitron results say and what is its methodology?

Bob Chase

.>
> Message: 10
> Date: Sun, 20 May 2012 01:47:44 +0000
> From: Sid Schweiger <sid@wrko.com>
> To: "boston-radio-interest@tsornin.bostonradio.org"
> <boston-radio-interest@tsornin.bostonradio.org>
> Subject: RE: "It's the programming, stupid!"
> Message-ID:
> <6D618EE163582E43B00A6455F34B29EA0C91016E@ENTCOREXMB04.etmcorad.com>
> Content-Type: text/plain; charset="us-ascii"
>
> "Respectfully, how do you know that? Are there studies, surveys, etc. or 
> is it anecdotal evidence?"
>
> We have evidence.  It's called Arbitron.
>
> Sid Schweiger
> IT Manager, Entercom New England
> 20 Guest St / 3d Floor
> Brighton MA  02135-2040
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