"It's the programming, stupid!"
Mon May 21 00:05:00 EDT 2012
If you are 55+ ( raises hand ) even we are tuning out AM
40 years ago Boston looked like this on AM
590 - CBS News and talk
680 - The Big 68
850 - Jess Cain and Red Sox
1030 - WBZ
1090 - R&B daytime
1150 - surviving with country
1260 - last gasp 50-50 format - Top 40 and oldies
1510 - Trying to stay alive with music but Mac Richmond had just passed
740-950-1330-1600 non players
FM was starting to evolve
96.9 was the monster with WJIB
104.1 was the hard rock crowd
98.5 was still automated
100.7 - MOR automated
103.3 was CBS-FM
105.7 was getting more popular with Top 40
106.7 WBZ-FM was also Top 40 but automated
107.9 still country
NOW on AM we have 1030 and 680 still trying to compete
850 is a simulcast
1260 - If you are a parent of a young child - you know Radio Disney.
1510 somehow NStar gets paid
Back in 2004 - I know that WXKS-AM had a popular morning show with older
Bostonians. I can't remember who the morning drive person was but he had an
audience. CC decided to go to Talk America and WJIB got most of those
Having a HD Radio I have to admit I have not gone to the AM band in months
- I listen to WBZ on the HD sub-channel on 98.5 - it simply sounds better.
Right now I have NO reason to go to AM - and I respect the band.
On Sun, May 20, 2012 at 11:33 PM, Sid Schweiger <email@example.com> wrote:
> "And what do the Arbitron results say and what is its methodology?"
> The best explanation of the methodology comes from Arbitron:
> The results are, heavily boiled down: Demos for AM radio are skewed
> lopsidedly into the upper age brackets...essentially, 55+. AM is not a
> go-to for radio listening by young people the way it was 40 years ago.
> Sid Schweiger
> IT Manager, Entercom New England
> 20 Guest St / 3d Floor
> Brighton MA 02135-2040
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