"It's the programming, stupid!"

Donna Halper dlh@donnahalper.com
Sat May 19 17:15:55 EDT 2012

Prior to PPM, WBZ ruled the ratings.  I am still trying to figure out 
what there is about PPM that has been so detrimental to stations like 
WBZ.  It's still a powerhouse, but doesn't seem to get the kind of 
numbers it once did.  I'd love to hear some hot theories.

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