"It's the programming, stupid!"

[Kevin Vahey]

Somebody with a PPM might in the course of the day be exposed to say WMJX
in a Dunkin Donuts - the person doesn't even notice but the PPM does.



On Sat, May 19, 2012 at 5:15 PM, Donna Halper <dlh@donnahalper.com> wrote:

> Prior to PPM, WBZ ruled the ratings.  I am still trying to figure out what
> there is about PPM that has been so detrimental to stations like WBZ.  It's
> still a powerhouse, but doesn't seem to get the kind of numbers it once
> did.  I'd love to hear some hot theories.
>