"It's the programming, stupid!"
Sat May 19 17:57:40 EDT 2012
Somebody with a PPM might in the course of the day be exposed to say WMJX
in a Dunkin Donuts - the person doesn't even notice but the PPM does.
On Sat, May 19, 2012 at 5:15 PM, Donna Halper <firstname.lastname@example.org> wrote:
> Prior to PPM, WBZ ruled the ratings. I am still trying to figure out what
> there is about PPM that has been so detrimental to stations like WBZ. It's
> still a powerhouse, but doesn't seem to get the kind of numbers it once
> did. I'd love to hear some hot theories.
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