Boston.com will bring WFNX staffers back online

[Sean Smyth]

Steve O. wrote:
> Are they volunteering their services?  I highly doubt that a webstream is
> going to generate enough revenue to support a paid staff.  The Globe isn't
> exactly flush with cash to subsidize this venture either.


Well, they're bringing on at least one WFNX sales person, someone who probably has a good Rolodex for this type of project.

Given that WFNX reportedly had as high of a rating in the Boston book for its stream as its over-the-air signal, this has potential. If you're under 30 and in the car, you probably have some form of smartphone in your pocket -- or your friend in the passenger's seat does. Boom, sell a $5 or whatever app to unlock boston.com alternative radio (or whatever it's called) mobile streaming. 

Of course the MP3 player makes this a dicey proposition, but there are people out there who want to be introduced to newer music through a somewhat interactive medium.