Happy 30th Birthday WMJX (Magic 106.7)
Mon Jan 16 00:15:57 EST 2012
Would WMJX have survived 30 years had CBS not blown up WEEI-FM? I think
In the beginning, WMJX was more vocals-based BM than the soft AC you hear
today, closer to the younger end of the WSSH-WHUE-WJIB demo. EEI-FM was
cooler then than WMJX is today and took some chances with the playlist and
even had one of the great jingle packages of modern times.
There's a special ring of Hades for CBS programmers who do things like dump
the successful products on the company's Boston and New York O & Os.
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