Will 96.9 "Beat" up news-talk to go to music?

Sean Smyth ssmyth@psualum.com
Wed Dec 12 11:07:36 EST 2012

Laurence writes:
>But most likely, the PPMs are better at measuring what real-life, button-pushing, casual (and forgetful) radio listeners are choosing, not what a smaller minority used to scrawl in a diary.

Figuring Arbitron doesn't give out specific numbers of those sampled, or those may be embargoed ... but in what ratio do PPMs outnumber diaries? 

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