Will 96.9 "Beat" up news-talk to go to music?

[Sean Smyth]

Laurence writes:
>But most likely, the PPMs are better at measuring what real-life, button-pushing, casual (and forgetful) radio listeners are choosing, not what a smaller minority used to scrawl in a diary.


Figuring Arbitron doesn't give out specific numbers of those sampled, or those may be embargoed ... but in what ratio do PPMs outnumber diaries?