Will 96.9 "Beat" up news-talk to go to music?
Wed Dec 12 11:07:36 EST 2012
>But most likely, the PPMs are better at measuring what real-life, button-pushing, casual (and forgetful) radio listeners are choosing, not what a smaller minority used to scrawl in a diary.
Figuring Arbitron doesn't give out specific numbers of those sampled, or those may be embargoed ... but in what ratio do PPMs outnumber diaries?
More information about the Boston-Radio-Interest