Will 96.9 "Beat" up news-talk to go to music?

Ron Bello rbello@belloassoc.com
Wed Dec 12 11:22:34 EST 2012

Maybe not so bad for WXTK as the Cape population is older (average age
older than Florida) which tends to "listen" more at home.
Suspect a lot of this listening is background noise while doing something
else at home.

On Wed, Dec 12, 2012 at 10:20 AM, Bob DeMattia <bob.bosra@demattia.net>wrote:

> A-ha.   And they aren't using the PPM in the Cape Cod market.   Bad news
> for WXTK when they do.
> -Bob

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