Will 96.9 "Beat" up news-talk to go to music?

[Dave Doherty]

There are fewer PPM units than there were diary keepers. Maybe half as many
in Providence, but that might depend on the market.



-----Original Message-----
From: boston-radio-interest-bounces@tsornin.BostonRadio.org
[mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf Of
Sean Smyth
Sent: Wednesday, December 12, 2012 11:08 AM
To: Laurence Kranich
Cc: Boston Radio Interest Mailing List
Subject: Re: Will 96.9 "Beat" up news-talk to go to music?


Laurence writes:
>But most likely, the PPMs are better at measuring what real-life,
button-pushing, casual (and forgetful) radio listeners are choosing, not
what a smaller minority used to scrawl in a diary.


Figuring Arbitron doesn't give out specific numbers of those sampled, or
those may be embargoed ... but in what ratio do PPMs outnumber diaries?