Will 96.9 "Beat" up news-talk to go to music?
Wed Dec 12 14:02:59 EST 2012
There are fewer PPM units than there were diary keepers. Maybe half as many
in Providence, but that might depend on the market.
[mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf Of
Sent: Wednesday, December 12, 2012 11:08 AM
To: Laurence Kranich
Cc: Boston Radio Interest Mailing List
Subject: Re: Will 96.9 "Beat" up news-talk to go to music?
>But most likely, the PPMs are better at measuring what real-life,
button-pushing, casual (and forgetful) radio listeners are choosing, not
what a smaller minority used to scrawl in a diary.
Figuring Arbitron doesn't give out specific numbers of those sampled, or
those may be embargoed ... but in what ratio do PPMs outnumber diaries?
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