Can WBCN lead listeners to buy HD radio?

[Bill Smith]

Here in St. Louis, KSHE has a sort of similar 'free form' HD-2 but it's primarily oldies.  Emmis won't give them any budget to stream or advertise. I occasionally listen to the 'BCN free form stream but more frequently, it's KSHE HD-2 in the truck. 
 
As it is today, with the HD-2 signals being mostly commercial free, I prefer to listen to them instead of the main channel. Corporate radio is unlistenable after ten minutes if that long.
 

I agree with what Sam is trying to do. If he could only get the suits to listen, I'm sure ratings would improve. At least they let him stream.
 
We have HD and Sirius in our Explorer. I prefer HD and the wife prefers Sirius.

Bill
 
 
-- On Mon, 4/16/12, Bob Nelson <raccoonradio@mail.com> wrote:


From: Bob Nelson <raccoonradio@mail.com>
Subject: Can WBCN lead listeners to buy HD radio?
To: "BostonRadio Mailing List" <boston-radio-interest@rolinin.bostonradio.org>
Date: Monday, April 16, 2012, 9:46 AM


http://www.nytimes.com/2012/04/16/business/media/wbcn-progressive-rock-station-returns-on-hd.html?_r=3&emc=tnt&tntemail0=y

New York Times article about WBCN on HD radio; can the spirit of the old 104.1, complete with a biodiesel bus tour, attract listeners to buy an HD radio? Live DJs were added recently. (The WBCN calls on terrestrial radio
belong to an AM talk station in Charlotte). Sam Kopper is quoted as saying he wants to re-connect with
the listener.

Sounds like a niche format for many nostalgic for the old 'BCN, a way to get that old spirit while CBS apparently has no room for it on the standard FM dial. (I wonder if they could promote this on WZLX. Maybe they are...
have a weekly show or run ads about "WBCN on HD". Still would that be enough?)