Can WBCN lead listeners to buy HD radio?

[Bob Nelson]

Good point on all. I'll add that Eli Polonsky said to me on facebook
that those who are
enjoying "WBCN" are hearing it on the online stream on computers and
"portable devices like iPhones" and in the end many probably won't get
an HD radio or use one they already have, since they have those other
options.

So maybe it's strictly a niche format, one that wasn't able to
capitalize on terrestrial
radio and now resorts to the other methods, but HD radio in general,
or Web/iPhone
listening, isn't too much a piece of the audience pie despite some high hopes.

On Mon, Apr 16, 2012 at 1:35 PM, Alan Tolz <atolz@comcast.net> wrote:
> I would presume that the last thing WZLX wants to do is canabalize it's
> audience by putting WBCN HD on its HD2 position.  I would also guess that
> like all other great radio stations before it, once it ceases to exist on
> the FM or AM bands, there's not critical mass left from WBCN's former
> listening base to migrate en masse to a different form of delivery.  If
> there was, many of the alternative and rock stations around the country that
> left the format to chase A 25-54 dollars in their respective markets over
> the past 3-5 years would be thriving as internet streamers or HD2 stations.
> HD will not reach enough consumers to matter much.  Not in my lifetime,
> anyway.
>
> Alan
> ----- Original Message ----- From: "Bob Nelson" <raccoonradio@mail.com>
> To: "BostonRadio Mailing List"
> <boston-radio-interest@rolinin.bostonradio.org>
> Sent: Monday, April 16, 2012 10:46 AM
> Subject: Can WBCN lead listeners to buy HD radio?
>
>
>
>>
>> http://www.nytimes.com/2012/04/16/business/media/wbcn-progressive-rock-station-returns-on-hd.html?_r=3&emc=tnt&tntemail0=y
>>
>> New York Times article about WBCN on HD radio; can the spirit of the old
>> 104.1, complete with a biodiesel bus tour, attract listeners to buy an HD
>> radio? Live DJs were added recently. (The WBCN calls on terrestrial radio
>> belong to an AM talk station in Charlotte). Sam Kopper is quoted as saying
>> he wants to re-connect with
>> the listener.
>>
>> Sounds like a niche format for many nostalgic for the old 'BCN, a way to
>> get that old spirit while CBS apparently has no room for it on the standard
>> FM dial. (I wonder if they could promote this on WZLX. Maybe they are...
>> have a weekly show or run ads about "WBCN on HD". Still would that be
>> enough?)
>>
>