Mon Sep 12 12:37:56 EDT 2011
WEEI is still broadcasting on WAAF/WKAF HD2, though on the noon hour, the
only covered WEEI and WMKK.
On Mon, Sep 12, 2011 at 12:19 PM, Scott Fybush <firstname.lastname@example.org> wrote:
> On 9/12/2011 12:07 PM, Bill O'Neill (email@example.com) wrote:
>> On 9/12/2011 12:04 PM, Scott Fybush wrote:
>>> It's not for lack of trying. I know Entercom has made approaches to
>>> just about every potential affiliate in Vermont, but word is that the
>>> cost of affiliation is pretty high.
>>> Would it be more cost-effective for Entercom to acquire a Vermont signal
>> outright? I can't imagine the dollars being anything remotely what they
>> are used to tossing about in other markets (even in austere times).
> The dollars are small, but so is the return on investment, especially for
> the sort of small standalone AM most likely to end up in the WEEI fold.
> Entercom has become a much larger market player; hard to imagine the
> corporate office wanting to bother with the low six figures in revenue they
> MIGHT be able to pull out of an AM in Montpelier or Bennington or White
> River Junction, especially when they're already getting most of that revenue
> just by offering up the Sox network affiliation at night.
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