WBIN News aired last night

[Paul Anderson]

The "WBIN News @ 10" seems to be targeting the Boston part of the market as well as New Hampshire.  At the end of the weather forecast, they displayed a 5-day temperature forecast that said "Boston".  Then the second one said "Manchester".

IMHO they will have more success targeting New Hampshire and northern Massachusetts.  The competition from channels 31, 39 and 41 at 10 PM will never get them a good audience near Boston.  Their main competition is WMUR.

Many of the features are syndicated, like the financial report from Bloomberg.

The look is certainly small-market, but I found this perversely refreshing compared to the ambulance-chaser format on many of the Boston stations.

Paul