Rush Radio rebrands as Boston Talk 1200

[Sid Schweiger]

"I would not be surprised if there were also a mechanism for advertisers to add Arbitron encoding to their ads, so they can audit their spot buys."

I would be very surprised if they did that, since it would interfere with the station's coding.  The one thing PPM-subscribing stations don't want is dueling encoding, because it effectively results in no listening credit.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040