Rush Radio rebrands as Boston Talk 1200

Garrett Wollman
Tue Mar 8 21:35:15 EST 2011

<<On Tue, 8 Mar 2011 22:32:23 +0000, Sid Schweiger <> said:

> "I would not be surprised if there were also a mechanism for
> advertisers to add Arbitron encoding to their ads, so they can audit
> their spot buys."  I would be very surprised if they did that, since
> it would interfere with the station's coding.  The one thing
> PPM-subscribing stations don't want is dueling encoding, because it
> effectively results in no listening credit.

Arbitron controls the entire system, so it would be easy for them to
design an encoding mechanism that does exactly what I described,
provided they had thought to do so from the beginning.


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