Rush Radio rebrands as Boston Talk 1200

[Sid Schweiger]

Adding to the two Bobs:

You also need to remember what these two systems actually measure:

Diaries measure recall, and as we're finding out with talk stations, are subject to falsification.
PPMs measure exposure, and give exactly the same weight to the avid Red Sox fan listening intently to every play on WEEI and the person in a doctor's waiting room with WODS barely audible in the background.  They do, however, eliminate the falsification factor.

There is nothing currently available that will measure whether someone is actually paying attention to what's on the radio...and probably won't ever be, unless Arbitron panel members start having cybernetic implants installed.  For advertisers, listeners' attention to their message is the whole enchilada.

Sid Schweiger
IT Manage, Entercom Boston LLC
20 Guest St / 3d Floor
Boston MA 02135-2040

Sent from my iPad

On Mar 8, 2011, at 6:24 AM, "Bob DeMattia" <bob.bosra@demattia.net> wrote:

> Adding to Bob's description: You wear the meter like a pager.  The meter has
> a microphone and listens
> for data embedded in the program audio.  Each station has a unique ID.  The
> meter records which
> station it hears throughout the day.  This means if you are in a store and
> the guy
> behind the counter is playing ZLX that the meter will record you as
> listening to ZLX.
> 
> -Bob
> 
> 
> On Tue, Mar 8, 2011 at 3:34 AM, Bob Nelson <raccoonradio@mail.com> wrote:
> 
>> 
>> 
>> 
>> Personal People Meters (almost like an old song--it was a one eyed, one
>> horned,
>> flying purple people meter). I think they indicate people might be tuning
>> in for the start of a
>> show then tune out, and the meter reflects this unlike perhaps
>> non-people-meter ratings where
>> credit would be given for the whole show and not just a portion. Garrett
>> made a post recently
>> about this.
>> 
>> 
>> 
>> -----Original Message-----
>> From: A Joseph Ross <joe@attorneyross.com>
>> To: boston-radio-interest@lists.BostonRadio.org
>> Sent: Tue, Mar 8, 2011 12:34 am
>> Subject: Re: Rush Radio rebrands as Boston Talk 1200
>> 
>> 
>> On 3/7/2011 3:14 PM, Don wrote:
>> 
>>> It appears one of the results of changing over to the PPM system was >
>> the "big name" memorable air talent has sufferred.
>> 
>> OK, what's PPM?
>> 
>> -- A. Joseph Ross, J.D.                     617.367.0468
>> 92 State Street, Suite 700          Fax: 617.507.7856
>> Boston, MA 02109-2004     http://www.attorneyross.com
>> 
>> 
>> 
>>