Rush Radio rebrands as Boston Talk 1200

[Bob DeMattia]

Adding to Bob's description: You wear the meter like a pager.  The meter has
a microphone and listens
for data embedded in the program audio.  Each station has a unique ID.  The
meter records which
station it hears throughout the day.  This means if you are in a store and
the guy
behind the counter is playing ZLX that the meter will record you as
listening to ZLX.

-Bob


On Tue, Mar 8, 2011 at 3:34 AM, Bob Nelson <raccoonradio@mail.com> wrote:

>
>
>
>  Personal People Meters (almost like an old song--it was a one eyed, one
> horned,
> flying purple people meter). I think they indicate people might be tuning
> in for the start of a
> show then tune out, and the meter reflects this unlike perhaps
> non-people-meter ratings where
> credit would be given for the whole show and not just a portion. Garrett
> made a post recently
> about this.
>
>
>
> -----Original Message-----
> From: A Joseph Ross <joe@attorneyross.com>
> To: boston-radio-interest@lists.BostonRadio.org
> Sent: Tue, Mar 8, 2011 12:34 am
> Subject: Re: Rush Radio rebrands as Boston Talk 1200
>
>
> On 3/7/2011 3:14 PM, Don wrote:
>
> > It appears one of the results of changing over to the PPM system was >
> the "big name" memorable air talent has sufferred.
>
> OK, what's PPM?
>
> -- A. Joseph Ross, J.D.                     617.367.0468
> 92 State Street, Suite 700          Fax: 617.507.7856
> Boston, MA 02109-2004     http://www.attorneyross.com
>
>
>
>