Rush Radio rebrands as Boston Talk 1200

Garrett Wollman
Fri Mar 4 00:17:02 EST 2011

<<On Mon, 28 Feb 2011 12:27:56 -0500, Bob Nelson <> said:

> New logo and identity for Rush Radio Boston, now Boston Talk 1200 or
> just Talk 1200. They are apparently de-emphasizing the Rush radio
> part;

I was talking with some radio people in Florida the other day;
apparently talk formats in Florida and elsewhere have been absolutely
clobbered by the PPM.  It was suggested that many dittoheads were
reporting in their diaries that they listened to Rush 12n-3p, 5 days a
week, but the PPM shows that they actually tune out at the first break
after the opening monologue and few come back for the rest of the hour
(never mind the rest of the show).  The big winners are "safe for
work" music formats which are often left on all day in retail
establishments, medical offices, and similar establishments.

(The top-rated station in Orlando is WPOZ, a noncommercial
contemporary Christian station run by Jim Hoge, the designer of the
Texar Audio Prism; the station has a huge outdoor presence (the only
station in town to do either billboards or bumper stickers) and is the
EAS LP-1 for the Orlando market.  They do two minutes of underwriting
an hour (Jim says he can see the listeners tuning out during the stop
set from the PPM data) and ten days of fund-raising a year.)


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