CBS Sports Hub proliferation

[Garrett Wollman]

<<On Mon, 7 Feb 2011 03:52:32 +0000, Sid Schweiger <sid@wrko.com> said:

> And yes, there are listeners who *are* that stupid.  If you've ever
> seen a filled-out diary, you'd know what I mean.  It's a wonder
> Arbitron can make any sense at all from some of them.

I believe one of the unstated rationales for WBZ's old "FIFTY
THOUSANDS WATTS OF POWER!" stagers was to drive home brand recall to
such an extent that diary households would record WBZ even if they
only listened to the first three minutes of the hour then switched to
another station.

-GAWollman