CBS Sports Hub proliferation

[Sid Schweiger]

"Oh wait, there will be those who will say that listeners are so stupid that if they hear the 'BZ calls they'll attribute to the AM side..."

Irrelevant in the PPM world.

And yes, there are listeners who *are* that stupid.  If you've ever seen a filled-out diary, you'd know what I mean.  It's a wonder Arbitron can make any sense at all from some of them.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040