CBS Sports Hub proliferation

[Dan.Strassberg]

Did diaries ask anything about the power of the stations the listeners
wrote down? I once completed an Arbitron diary and I don't recall
seeing any such question. Besides, for the last 30 years, Boston has
had at least four AMs that ran 50 kW-U. Now there are five plus a
sixth station that runs 50 kW by day. I'm not sure how many of those
stations currently promote their power over the air. I guess WBZ still
does. WXKS (AM) does. Not sure about WRKO. WEEI and WWZN do not,
AFAIK. WQOM did for a short while but, AFAIK, no longer does so; they
apologize for having to "soften" their signal at night.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Garrett Wollman" <wollman@bimajority.org>
To: "Sid Schweiger" <sid@wrko.com>
Cc: <boston-radio-interest@lists.BostonRadio.org>
Sent: Monday, February 07, 2011 4:11 PM
Subject: RE: CBS Sports Hub proliferation


> <<On Mon, 7 Feb 2011 03:52:32 +0000, Sid Schweiger <sid@wrko.com>
> said:
>
>> And yes, there are listeners who *are* that stupid.  If you've ever
>> seen a filled-out diary, you'd know what I mean.  It's a wonder
>> Arbitron can make any sense at all from some of them.
>
> I believe one of the unstated rationales for WBZ's old "FIFTY
> THOUSANDS WATTS OF POWER!" stagers was to drive home brand recall to
> such an extent that diary households would record WBZ even if they
> only listened to the first three minutes of the hour then switched
> to
> another station.
>
> -GAWollman
>