Boom Boom Brannigan passes on

Wed Oct 27 08:55:02 EDT 2010

I remember Edwardson and Putney from WGY in my college days (early to
mid '50s). In those days, though, Steve Fitz was on little WSNY, a
250W Class IV on 1240. WSNY sounded amazingly professional for such a
small station--its signal reached the entire Capital District by day
but was competitive only in Schenectady and adjoining communities,
such as Rotterdam. Weak signal or not, WSNY appeared to have sold out
its entire schedule month after month, year after year. Always ~17
minutes of commercials per hour from sign-on to sign-off. Most of the
commercials were locally produced. Many used jingle packages that were
designed for specific types of businesses (furniture stores, variety
stores etc) and could be tailored to specific businesses simply by
inserting the advertiser's name, address, and phone number. Some ads
used proprietary jingles, however. The one that I guess I will never
forget was for W Baldwin Drum Real Estate: "Drum's along the
Mowhawk/with his eye on pro-per-teee." Ended with the beat of a
tom-tom over which was whispered W Baldwin Drum...W Baldwin Drum... W
Baldwin Drum... Very memorable. Probably moved a lot of houses and

Dan Strassberg (
eFax 1-707-215-6367

----- Original Message ----- 
From: "Dave Doherty" <>
To: "D. A." <>;
<>; "Doug Drown"
Cc: <>
Sent: Tuesday, October 26, 2010 10:17 PM
Subject: Re: Boom Boom Brannigan passes on

>I met Boom-Boom in 1968 or maybe 1969 at the WPTR studios. Another
>WPTR DJ, Roy Urbinas, who eventually wound up in Plattsburgh and may
>have originally hailed from there, cut a couple of voicers for me,
>and Roy introduced us. Boom Boom was an interesting character, very
>pleasant, and the first "Boss Jock" I ever met.
> Not long after, I worked summers as a tech at WGY, pushing buttons
> and whatnot for Bill Edwardson, Jack Shannon, Harry Downey, Earl
> Pudney, and Steve Fitz.
> -Dave Doherty

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