Herald, BRW: 1200 to conservative talk in April

Mark Laurence marklaurence@mac.com
Tue Jan 19 12:59:24 EST 2010

Bob DeMattia wrote:
> We might not....but evidently CC thinks we do.  It will all play out
> in the ratings.
> But I think this is a power play on CC's part.  They can now threaten
> to take Rush off RKO if RKO doesn't want to pay what they are asking when it's time to resign the contract.
I think you and many media observers overstate the importance of Rush in 
the Boston market.  He finished in 18th place in his timeslot (25-54) in 
the most recent ratings.  By comparison, WTKK had 50% more AQH 
listeners, WBZ had 60% more, and WBUR had 75% more.  (The #1 station had 
over 300% more listeners.)

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