Herald, BRW: 1200 to conservative talk in April

[Bob DeMattia]

I didn't mean to inply anything about the important of Rush in the
Boston market.
I certainly did imply an importance to  RKO.  I don't know that Entercom can put
anything that is going to do better in that time slot.  They have been
plagued with
problems filling their morning drive and late morning slots; Rush and Howie are
their only consistencies.  And even then, it is well known what
Howie's intentions
are.  The last thing they need is another problem.

-Bob


On Tue, Jan 19, 2010 at 12:59 PM, Mark Laurence <marklaurence@mac.com> wrote:
> Bob DeMattia wrote:
>>
>> We might not....but evidently CC thinks we do.  It will all play out
>> in the ratings.
>> But I think this is a power play on CC's part.  They can now threaten
>> to take Rush off RKO if RKO doesn't want to pay what they are asking when
>> it's time to resign the contract.
>>
>
> I think you and many media observers overstate the importance of Rush in the
> Boston market.  He finished in 18th place in his timeslot (25-54) in the
> most recent ratings.  By comparison, WTKK had 50% more AQH listeners, WBZ
> had 60% more, and WBUR had 75% more.  (The #1 station had over 300% more
> listeners.)
>
>