The World

[Don]

> They *produce* it; why wouldn't they give it a second run?  It's
> already paid for.

Because it doesn't get them any listeners (and donations) when they run it 
once....why run it again?  Why double down on something that isn't giving 
you much back?  Wouldn't it make more sense to repeat a program that does 
well for them?  Right now their highest rated hours are All Things 
Considered and Morning Edition...both of which they run for a minimal amount 
of time.

Is the goal to find the cheapest programming they can run....or to run 
something that will garver some audience.

I know they produce it (in association with the BBC), so they are tied to it 
somehow...but it doesn't look like it's helping them much.

Also, I don't know that it's succesful in getting cleared at other non-comm 
outlets around the country.

I'm not sure what the point of this program is.....is it simply status to 
produce a program with the BBC?