If WMKK becomes WEEI

[Don A]

More food....

http://arbitron.mediaroom.com/index.php?s=65

>>All other demographic information (Persons 25-54, Men 18-34, etc.) may 
>>only be used in a form that does not publish the actual estimate. Ranking 
>>or characterizing the data is acceptable, i.e. Station WAAA is #2 in Men 
>>25-54.<<


----- Original Message ----- 
From: "Dave Tomm" <nostaticatall@charter.net>
To: "Don A" <donald_astelle@yahoo.com>
Cc: "Boston Radio Interest" <boston-radio-interest@rolinin.bostonradio.org>; 
"Dan.Strassberg" <dan.strassberg@att.net>
Sent: Monday, September 14, 2009 1:20 PM
Subject: Re: If WMKK becomes WEEI


> I'm sure Arbitron wouldn't take too kindly to just anyone on this list 
> quoting or reproducing their data meant for subscribers only just so  you 
> can have your facts.  They release 12+ numbers (diary) and 6+  numbers 
> (ppm) for public consumption.  They occasionally allow media  writers like 
> Dan Kennedy access to 25-54 and drivetime ratings, but  that's sparingly 
> done.  Garrett normally takes a firm stance on fair  use issues.  Just 
> food for thought.
>
> -Dave Tomm
>
> On Sep 14, 2009, at 1:05 PM, Don A wrote:
>
>>>> I haven't seen the numbers, but my guess is WBOS in the top  7 or  8 
>>>> 25-54.....
>>
>>
>>
>> No condescension.  Opinions are everywhere....just looking for some 
>> facts behind the opinions.
>>
>> WBOS is 13th in the money demo.
>>
>> (BTW...I'm told the released #'s are no longer 12+....but 6+.)
>>
>>
>>
>>
>>
>> ----- Original Message ----- From: "Dave Tomm" <nostaticatall@charter.net
>> >
>> To: "Don A" <donald_astelle@yahoo.com>
>> Cc: "Boston Radio Interest" 
>> <boston-radio-interest@rolinin.bostonradio.org
>> >; "Dan.Strassberg" <dan.strassberg@att.net>
>> Sent: Monday, September 14, 2009 1:40 AM
>> Subject: Re: If WMKK becomes WEEI
>>
>>
>>> Obviously no one has produced the numbers to this point.  Do you  have 
>>> access to them Don?  I don't, but I do have over 20 years of 
>>> experience in the industry including time as a programmer.  I  learned 
>>> quickly how to spot basic trends from general 12+  numbers.  I know 
>>> it's not the same thing but it's all we have as a  starting point right 
>>> now.  What do you have to offer this  discussion besides besides 
>>> ignorant condescension? What industry  experience do you possess?   Just 
>>> curious.
>>>
>>> -D
>>>
>>> On Sep 13, 2009, at 9:33 AM, Don A wrote:
>>>>
>>>>> Right now WBOS is getting around a 3 share 12+, and holds it's  own 
>>>>> in cume.    I haven't seen the numbers, but my guess is WBOS  in  the 
>>>>> top  7 or 8 25-54, and top three 25-44.
>>>>
>>>>
>>>> Like I said...Anyone can guess....can anyone confirm?
>>>>
>>>> Can anyone tell me their overall rankb 25-54 in August ?
>>>>
>>>>
>>
>