New SS format at WXKS (AM) 1430

[Dave Tomm]

More than likely both stations are running Clear Channel's Premium  
Choice programming.  The company has several Rhumbas and Mia's around  
the country, and most likely each format has it's own set of jocks and  
music which is fed to local stations.  It's not satellite driven.   
It's all pre-recorded and delivered to the stations' hard drive.  The  
jock talk is all generic; it will not mention the frequency, but all  
the imaging does.  Kiss 108 runs the mainstream CHR version of this  
from 10pm to 6am most nights.  Some stations using this programming  
may have one or two local dayparts, but it can be run 24/7.  WSNE/ 
Providence airs the Hot AC Premium Choice programming around the  
clock, outside of the Matty in the Morning simulcast.  This is  
probably what's happening with Rhumba (Tropical) and Mia (Spanish AC.)

-Dave Tomm


On Sep 7, 2009, at 4:33 PM, Garrett Wollman wrote:

> <<On Mon, 7 Sep 2009 14:34:34 -0400, "Dan.Strassberg" <dan.strassberg@att.net 
> > said:
>
>> I don't believe that Rumba is satellite delivered, although I don't
>> know that for sure.
>
> Rumba is, or at least was, local -- when Scott and I got a tour of the
> 1200/1430/107.9 studios, before they moved out of 99 Revere Beach
> Parkway, we met the guy who tracks it.  Presumably the playlist is
> done by whoever does Spanish-language formats for Clear Channel
> corporate, since I don't think they had a local programming staff
> other than the one guy we met (and maybe one other personality?).  Not
> brokered, either; I think they have a couple of salespeople selling
> the time.
>
> -GAWollman