New SS format at WXKS (AM) 1430

[Mario Gonzalez Jr.]

In the AM drive, the DJ on Rumba 1200 is John Musa, but he is also the 
DJ on Ruumba 1480 in Philadelphia.  He is doing different voice overs on 
each station and he DOES mention Boston and Philadelpia on each of the 
stations.  The stations play the same type of music, but they are not 
playing the same songs at the same time.  I don't know if he is also on 
the AM drive of the other Rumba stations.

Mario

On 9/7/2009 7:40 PM, Dave Tomm wrote:
> More than likely both stations are running Clear Channel's Premium 
> Choice programming.  The company has several Rhumbas and Mia's around 
> the country, and most likely each format has it's own set of jocks and 
> music which is fed to local stations.  It's not satellite driven.  
> It's all pre-recorded and delivered to the stations' hard drive.  The 
> jock talk is all generic; it will not mention the frequency, but all 
> the imaging does.  Kiss 108 runs the mainstream CHR version of this 
> from 10pm to 6am most nights.  Some stations using this programming 
> may have one or two local dayparts, but it can be run 24/7.  
> WSNE/Providence airs the Hot AC Premium Choice programming around the 
> clock, outside of the Matty in the Morning simulcast.  This is 
> probably what's happening with Rhumba (Tropical) and Mia (Spanish AC.)
>
> -Dave Tomm
>
>
> On Sep 7, 2009, at 4:33 PM, Garrett Wollman wrote:
>
>> <<On Mon, 7 Sep 2009 14:34:34 -0400, "Dan.Strassberg" 
>> <dan.strassberg@att.net> said:
>>
>>> I don't believe that Rumba is satellite delivered, although I don't
>>> know that for sure.
>>
>> Rumba is, or at least was, local -- when Scott and I got a tour of the
>> 1200/1430/107.9 studios, before they moved out of 99 Revere Beach
>> Parkway, we met the guy who tracks it.  Presumably the playlist is
>> done by whoever does Spanish-language formats for Clear Channel
>> corporate, since I don't think they had a local programming staff
>> other than the one guy we met (and maybe one other personality?).  Not
>> brokered, either; I think they have a couple of salespeople selling
>> the time.
>>
>> -GAWollman
>