Change in New York Radio (again)

Maureen Carney
Wed Mar 11 12:11:41 EDT 2009

Howard wrote:

Could quack (aka "natural") medicine, retirement communities and hospitals
be the only entities still advertising on radio at pre-recession levels,
meaning these stations need to keep the older listeners around to get those
advertisers to buy more spots?

My 0.02 cents - the younger audience is running from radio for the I-Pod and MP3 anyway. The older audience still accepts radio as it is and puts up with spot breaks as part of the deal.



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