Change in New York Radio (again)

[Maureen Carney]

Howard wrote:


Could quack (aka "natural") medicine, retirement communities and hospitals
be the only entities still advertising on radio at pre-recession levels,
meaning these stations need to keep the older listeners around to get those
advertisers to buy more spots?


My 0.02 cents - the younger audience is running from radio for the I-Pod and MP3 anyway. The older audience still accepts radio as it is and puts up with spot breaks as part of the deal.

Maureen