Change in New York Radio (again)

Wed Mar 11 13:49:58 EDT 2009

The irony just struck me: the 20<something> ad-agency time buyers who
are convinced that people over 54 are so set in their ways that they
cannot be swayed to even TRY new products, much less, become repeat
customers, have the best possible model for this supposed
intransigence in their OWN behavior! These barely-out-of-their-teens
idiots are absolutely, totally in the sway of the mythology that older
listeners tune out any and all advertising messages. Which, dammit,
PROVES that you don't have to be in your mid-50s or older to be
completely closed-minded! What we need now is something that
demonstrates that older people are at least as open-minded as younger
people. I don't know how you demonstrate that except anecdotally.
Maybe these kids don't understand that anecdotal evidence is not
proof, but if they are as stupid as they seem to be, maybe they are
gullible enough to accept anecdotal evidence as proof. In that case,
all that might be necessary to sway them would be anecdotal evidence.

Dan Strassberg (
eFax 1-707-215-6367

----- Original Message ----- 
From: "Maureen Carney" <>
To: "Howard Glazer" <>; "Boston Radio Group"
Sent: Wednesday, March 11, 2009 12:11 PM
Subject: Re: Change in New York Radio (again)

> Howard wrote:
> Could quack (aka "natural") medicine, retirement communities and
> hospitals
> be the only entities still advertising on radio at pre-recession
> levels,
> meaning these stations need to keep the older listeners around to
> get those
> advertisers to buy more spots?
> My 0.02 cents - the younger audience is running from radio for the
> I-Pod and MP3 anyway. The older audience still accepts radio as it
> is and puts up with spot breaks as part of the deal.
> Maureen

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