Breaking News: 98.5 becomes All Sports WBZ-FM

[A. Joseph Ross]

On 14 Jul 2009 at 17:39, Dan.Strassberg wrote:

> Gotta happen! Can't have the 'BZ calls on analog FM on one frequency
> and the 'BZ brand on an HD-n subchannel of a station on a different
> frequency. Too confusing! Of course, it would be even less confusing
> if the analog FM were a simulcast of the similarly branded analog AM.
> Isn't that what CBS has with all-news KCBS A/F in San Francisco. And
> didn't the simulcast give KCBS a sizeable ratings bunp?
 
What is the rationale for an AM-FM simulcast in the same market 
nowadays?  I know why they did it in the old days, when there were 
few FM listeners, but with essentially all listeners having both AM 
and FM, why do this today?

-- 
A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
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