News media preferences -- new survey

Donna Halper dlh@donnahalper.com
Tue Jan 6 01:26:51 EST 2009


At 01:15 AM 1/6/2009, Scott Fybush wrote:

>As for the survey, the highlight here, at least for me, is that 
>younger consumers' preferences, at least where radio is concerned, 
>seem to track the population at large. This reinforces my belief (as 
>I've been ranting about for the last few weeks over on NERW) that if 
>you build it (content, that is), listeners will still come - but if 
>you replace the beef with cardboard, they'll go somewhere else for their meals.

I cannot believe -- or perhaps I don't wanna believe-- that Peter 
Casey, left to his own devices, would have destroyed what WBZ was 
known for-- live and local talk all the time (except during the 
wonderful hockey games).  Callers last name were polite but irate.  I 
wonder if anyone really plans to protest, or will they just stop listening. 



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