WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
Sat Jan 3 13:21:57 EST 2009
>----- Original Message -----
>From: "Dan Billings"
>To: Lou , "'Mark Laurence'" , "'BostonRadio Mailing List'"
>Subject: Re: WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
>Date: Fri, 2 Jan 2009 18:50:03 -0500
>It's very tough. What businesses are going to buy ads to support a
>local radio station? The retail sector, formerly a major supporter
>of local radio, is now dominated by national chains and big box
>stores. Few of those companies spend money on radio.
>From what I've been reading Wal*Mart has completely flipped from
NO radio advertising, to one of the leading advertisers on radio.
For a while they even provided underwriting on NPR the network at
least...that is until "Wait,Wait Don't Tell Me" absolutely flamed them
(hilariously of course) one day: Wal*Mart was going to open a store
I believe in Mexico near some ruins. Peter Segal commented that
opening a Wal*Mart near ruins would actually detract from the value of
the neighborhood! I haven't noticed any Wal*Mart underwriting messages
since then; they'd probably like them back.
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