WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
Sat Jan 3 13:13:22 EST 2009
>----- Original Message -----
>From: "Garrett Wollman"
>To: "Kevin Vahey"
>Subject: Re: WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
>Date: Fri, 2 Jan 2009 19:47:55 -0500
>I don't think their sales staff is hungry enough yet. They seem to be
>just coasting along on what few continuing local sponsors they have
>(mostly car dealers) and national agency buys. I don't think if Mel
>were still in charge that he'd let them get away with that.
Just before the news at noon today (Saturday 01/03), WBZ ran a TEN-SECOND
spot for a furniture store that I think may have been Forum Furniture...
can't be sure, they mentioned it just once, part of the problem...and
then gave the location as "in Burlington". What a waste of time and money:
no useful information actually got through. The firm needed a longer spot
that mentioned the name more than once AND the physical address and maybe
directions. Not all businesses in Burlington are at the Mall! But a sales
weasel probably got a minuscule commission though.
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