What is CBS Radio thinking???

[Alan Tolz]

Hmmm...Steve Leveille as the host of A "Giant" Overnight Extraveganza is a 
good way to keep him on the air.  If WBZ doesn't want to play, perhaps a 
regional group of Mass/NH/ME FM's would consider it better programming than 
their Audiovaults, even if they each only generate a few extra dollars 
overnight.   You never know...

Alan
----- Original Message ----- 
From: "Kevin Vahey" <kvahey@comcast.net>
To: "Bill O'Neill" <billohno@gmail.com>
Cc: "(newsgroup) Boston-Radio-Interest" 
<boston-radio-interest@bostonradio.org>
Sent: Friday, January 02, 2009 3:20 PM
Subject: Re: What is CBS Radio thinking???


>I am taking about a sponsor who spends HEAVILY in the Boston market.
> He owns the company outright so he makes the ad buys himself.
>
> The only thing I can think of for CBS to turn the offer down is the
> belief they can sell enough national ads on the St Louis show since it
> will be on several blowtorch signals and they don't want WBZ as
> competition.
>
>
>
>
>
>
> On 1/2/09, Bill O'Neill <billohno@gmail.com> wrote:
>> Kevin Vahey wrote:
>>> Their offer was turned down. He is
>>> now deeply considering pulling all his ads from CBS and just use
>>> Entercom outlets.
>>>
>>> He said he was thinking of years ago when a small mens store in New
>>> Jersey did all their ads on WABC overnight.
>>
>> The golden age of radio was significant for single or 2-sponsor shows,
>> e.g., Lux Soap, Maxwell House Coffee, Lucky Strike Cigarettes, who paid
>> full-boat for the production in exchange for heavy visibility.  If CBS
>> says no to that kind of deal then their decision was not about saving
>> money.
>>
>> I'd not blame the advertiser from wanting to put his money where it is
>> welcome.
>>
>> Bill O'Neill
>>
>