What is CBS Radio thinking???

Larry Weil kc1ih@mac.com
Fri Jan 2 17:55:12 EST 2009


At 2:20 PM -0600 1/2/09, Kevin Vahey wrote:
>I am taking about a sponsor who spends HEAVILY in the Boston market.
>He owns the company outright so he makes the ad buys himself.
>
>The only thing I can think of for CBS to turn the offer down is the
>belief they can sell enough national ads on the St Louis show since it
>will be on several blowtorch signals and they don't want WBZ as
>competition.

It's quite likely that they have orders from corporate, and there's 
nothing they can do at the local level regardless of the 
circumstances.

-- 
Larry Weil
Lake Wobegone, NH


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