What is CBS Radio thinking???
Don A
donald_astelle@yahoo.com
Fri Jan 2 15:39:17 EST 2009
>I am taking about a sponsor who spends HEAVILY in the Boston market.
> He owns the company outright so he makes the ad buys himself.
>
> The only thing I can think of for CBS to turn the offer down is the
> belief they can sell enough national ads on the St Louis show...
Or that they dont have a plan yet (beyond eliminating the personel)....and
won't commit to anything in the future.
Or...that they don't want to give-up-programming to some outside source.
Or....that they are simply following a coprperate directive, and no one in
Boston has any authority to make any decisions on this issue.
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