What is CBS Radio thinking???

Brian Vita brian_vita@cssinc.com
Fri Jan 2 15:47:21 EST 2009


> >I am taking about a sponsor who spends HEAVILY in the Boston market.
> > He owns the company outright so he makes the ad buys himself.
> >
> > The only thing I can think of for CBS to turn the offer down is the
> > belief they can sell enough national ads on the St Louis show...
> 
> Or that they dont have a plan yet (beyond eliminating the
> personel)....and
> won't commit to anything in the future.
> 
> Or...that they don't want to give-up-programming to some outside
> source.
> 
> Or....that they are simply following a coprperate directive, and no one
> in
> Boston has any authority to make any decisions on this issue.

[Brian Vita] 
My bet is on option #3

Brian




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