What is CBS Radio thinking???

[Kevin Vahey]

I am taking about a sponsor who spends HEAVILY in the Boston market.
He owns the company outright so he makes the ad buys himself.

The only thing I can think of for CBS to turn the offer down is the
belief they can sell enough national ads on the St Louis show since it
will be on several blowtorch signals and they don't want WBZ as
competition.






On 1/2/09, Bill O'Neill <billohno@gmail.com> wrote:
> Kevin Vahey wrote:
>> Their offer was turned down. He is
>> now deeply considering pulling all his ads from CBS and just use
>> Entercom outlets.
>>
>> He said he was thinking of years ago when a small mens store in New
>> Jersey did all their ads on WABC overnight.
>
> The golden age of radio was significant for single or 2-sponsor shows,
> e.g., Lux Soap, Maxwell House Coffee, Lucky Strike Cigarettes, who paid
> full-boat for the production in exchange for heavy visibility.  If CBS
> says no to that kind of deal then their decision was not about saving
> money.
>
> I'd not blame the advertiser from wanting to put his money where it is
> welcome.
>
> Bill O'Neill
>