Michael Savage vs The Fairness Doctrine

[Bill O'Neill]

Donna Halper wrote:
> The repeal of the doctrine was part of a long-standing (and I must 
> admit very successful) effort on the part of conservatives to re-make 
> talk radio and put forth a specific viewpoint to the exclusion of all 
> others.  

The weak spot there, as I see it, is the brand. And it's more than 
Skippy versus Jif. Liberal talk radio has not proved profitable even 
with yeoman efforts to engage it in considerable markets.  How can 
conservatives impact upon a liberal's ability to deliver a profitable 
radio product? Alan Colmes is a brilliant guy with a great product and 
is unapologetically liberal. After that, the list gets blurry.  Now, if 
one draws upon the conservative-corporate-driving-radio angle to explain 
the paucity of successful liberal left talk it loses more and more 
footing as ad revenues dry up across the board and all money begins to 
look green.

Bill O'Neill