WBZ was HD2

[Ron Bello]

and CBS has had some success with their Fresh FM AC format in other cities


On Sat, Feb 14, 2009 at 1:03 AM, Eli Polonsky <elipolo@earthlink.net> wrote:

> > From: "Jeff Lehmann" <jjlehmann@comcast.net>
> >
> > Hmm, WODS's HD signal did not even come on the air for
> > the first time until a couple weeks ago. "The Cove" seems
> > to be very repetitive, and is very similar to WMJX's format.
> > Hopefully this is just temporary, because it would be nice
> > if they would air older oldies, as was originally the plan.
>
> WODS may have a reason for going with a "soft AC" format on
> the HD-2. WMJX has been WODS' main competition for a couple
> of decades (WROR is less so, due to their lower ratings, and
> it hasn't been around as long in its classic hits format).
>
> IF HD ever catches on, perhaps WODS may be hoping to take
> a piece of the "soft AC" pie from main competitor WMJX by
> offering commercial-free HD-2 competition, and erode WMJX's
> ratings lead over WODS a little bit for their main channels.
>
> It would make more strategic sense than offering an HD-2
> for the demographic that sponsors consider too old ('50s
> and early '60s oldies), though that would have been the
> one I'd have listened to. I won't be listening to "The
> Cove", but I'm 52 years old, which is already considered
> to be a demographic geezer.
>
> EP
>
>
>
>


-- 
Ron Bello
Bello Associates, Inc.
160 Speen Street - Suite 303
Framingham, MA  01701
508-820-1100  Fax 820-1112